TurnItIn: making profit by acting as "Plagiarism Police"

Have we ever thought that this innocent looking tool is making huge profit by pretending to be the benevolent Plagiarism Police? They themselves are violating the very law which they ostensibly try to protect: the Copyright Law! Apparantly few have thought about it and decided to take stern action. It will be interesting to see where this goes eventually. At the least it revealed the true intent of the company: making money, a boat-load of them!